1. Who We Are
This website (www.theecommercecfo.co) is operated by Hobdell Consulting LLC (incorporated in Wyoming, USA) and D&J Digital Marketing Pty Ltd (registered in Australia) ("we," "us," or "our"). We provide mentoring, consulting, an online community, and downloadable resources to support eCommerce business owners.
2. Scope of This Policy
This Privacy Policy explains how we collect, use, store, and share your personal information when you interact with our website, access our services, or communicate with us. By using our site, you agree to the terms in this policy.
3. What We Collect
We collect two types of information:
Personal Information: such as your name, email address, billing details, account login credentials, and any other information you voluntarily provide when booking a call, joining our community, downloading a resource, or making a purchase.
Non-Personal Information: technical data such as your IP address, browser type, location (if permitted), and how you use our site.
4. How We Collect It
When you fill in forms, purchase a product, download a tool, or book a call
When you interact with our emails or community platforms
Via third-party platforms such as Meta (Facebook), Google, and GoHighLevel
Through cookies and similar technologies (see our Cookies Policy for details)
5. How We Use Your Information
We use your information to:
Provide the services you request
Manage your account and community access
Deliver marketing communications (if you opt in)
Improve the performance of our website and services
Comply with legal obligations
6. Legal Grounds (GDPR Compliance)
If you're located in the UK or EU, we rely on these legal bases to collect and use your information:
Your consent (e.g., for marketing)
Performance of a contract (e.g., providing the services you've requested)
Our legitimate business interests
Legal obligations
7. Sharing Your Data
We may share your data with:
Service providers who support our website and systems (e.g., hosting, email, analytics, CRM)
Advertising platforms like Meta and Google, if you opt into marketing
Legal authorities if required by law
We do not sell your personal information. Your data will never be shared for SMS marketing without your explicit written consent.
8. International Transfers
We operate globally and may transfer your data outside your country of residence. Where required, we use legal mechanisms such as Standard Contractual Clauses to protect your data.
9. Retention
We retain personal information only as long as needed for business purposes, legal compliance, or to resolve disputes. In some cases, we may anonymise data for analytics.
10. Your Rights
You have the right to:
Access your personal information
Request corrections or deletion
Withdraw consent
Object to processing in some cases
To exercise your rights, email us at [email protected].
11. Children's Privacy
Our services are not intended for users under 18. We do not knowingly collect data from minors.
12. Cookies
We use cookies to track usage, improve performance, and deliver ads. You can manage or disable cookies in your browser settings. See our Cookies Policy for more detail.
13. Third-Party Links
Our website may link to third-party websites. We are not responsible for their privacy practices.
14. Updates to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with the effective date at the top.
15. How to Contact Us
If you have questions about this policy or how we handle your data, contact us at [email protected].

©The eCommerce CFO 2026
All Rights Reserved